(Image credit: Samsung) The Frame vs the rest of Samsung’s TV lineupįor The Frame series, the matte finish is a big step forward, one that brings the TV a little closer to the rest of the Samsung 2022 TV lineup in terms of performance. That matte finish? It’s fantastic, which begs the question: Why didn’t Samsung do this last year? With some art picked out on our behalf at the demo in New York, 2022’s Frame TV resembled nothing more than an ordinary painting. You'll need to purchase new art from the Samsung Art Store to keep your gallery looking fresh – but with several thousand pieces of art available to display, you'll have complete control over which famous works make their way onto your wall. And it shouldn’t, should it? The Frame is meant to act like a painting on a wall, and there’s no reason to think light would dance off the surface of a canvas or print as it does off of glass, right? Add in the television’s ability to optimize white balance and brightness for the environment and the pixels vanish, leaving you with… well, artwork on your wall. But in a static image, it can become especially noticeable.īy contrast, the new model has exactly no reflection. This isn’t so much of an issue when the display is on, certainly not something you’ll be distracted by when watching moving images.

Try it now with your current monitor or TV and you’ll see exactly what we’re talking about: Light streaming in from a window or beaming across the room from a lamp reflects in an obvious way.

View the 2021 model at an angle and it was easy to see reflections across the glass, just as you’d see on any window or television set you’ve turned off.